Quantum computing has reached a critical juncture, with technical feasibility largely demonstrated and companies scaling their systems, but its widespread adoption is hindered by the lack of clear business cases1. Despite over four decades of development, the industry is still awaiting a catalyst to spark mainstream interest and investment. The necessary infrastructure, including cryogenics and supply chains, is in place to support demand. However, the development of practical applications and tangible returns on investment is crucial to driving progress. As quantum computing continues to advance, it is poised to challenge traditional notions of computation and cryptography. So what matters to practitioners is that quantum computing's potential to revolutionize industries will remain untapped until it experiences a transformative moment, akin to the impact of ChatGPT on natural language processing, that demonstrates its value and applicability to real-world problems.